Tuesday, April 23, 2013

Now What 2013

Now What? Conference

Last week I had the honor of being the first speaker to present at the first Now What Conference. My presentation was called "Marketing Operations: How to get the bang from your bytes." The conference was an amazing experience. Here are a few reasons why.

  • The production values were amazing. Karla Santi and the rest of the Blend Creative Team obsessed over every detail from the stage lighting to the placards showing where to charge your laptop. I have never presented at such a professional conference.

  • The audience was totally locked in to every presentation. It may have been the topics, the format, or the fact that it was a one day conference. Maybe the awful weather scared away the folks who were just looking for a cubicle break. I am not sure how else to explain how engaged the audience was. The lobby outside of the theater was barren during the sessions. Everyone at the conference was in their seats and taking notes.

  • The speakers were excellent. There was a perfect balance of inspirational big ideas and practical advice. The speakers drew from years of experience and came prepared to deliver thoughtful presentations. The conference had one track and I felt like my experience as an audience member was better than I could achieve by making perfect selections at a multi-track conference. Kudos to Deane Barker for the speaker roster.

Many thanks to Deane, Karla, and the rest of the Blend Interactive team for putting on such an excellent conference. The hard work really showed and I hope it was as rewarding for them as it was for us. Hopefully there will be many more.