“Tell me about your setup”

Finding excellent technical people is a constant challenge that I struggle with every day. The traditional recruiting process of searching résumés for keywords has been broken for a long time. You need to use clever techniques like my “One Field Job Application” and engage …

Full Story » Add Comment

Drupal not listed as an alternative to WordPress

Anthony Myers (@xanthonysfx) , from CMSWire, recently posted an article listing “Five Alternatives to WordPress.” His list was really interesting. First, he openly left off Drupal, putting Plone there instead. I really like Plone but I would have to say that …

Full Story » Add Comment

How frequently should we update our homepage?

I recently overheard a discussion that should have gone extinct years ago:
“We try to update our home page twice a month … you know … to keep it fresh”
In my early CMS days I used to hear this type of thing all the time …

Full Story » Add Comment

PL Upload: a solution for uploading really large files into a web application.

I am working on this web application project that has a requirement for users to upload REALLY big files (as in 1 gigabyte plus). Given ubiquitous broadband (do people even call it broadband anymore?), and increased usage of video, I would not be surprised …

Full Story » Add Comment

Now What 2013

Last week I had the honor of being the first speaker to present at the first Now What Conference. My presentation was called “Marketing Operations: How to get the bang from your bytes.” The conference was an amazing experience. Here are a few …

Full Story » Add Comment

Control vs. Delegation

A couple of months ago, I fell in love with the Platform as a Service (PaaS) Heroku for a new web application that we are building. Compared to managing a farm of EC2 instances and other Amazon Web Services (AWS) products, Heroku seemed like a …

Full Story » Add Comment

Portfolio Rot

Image Source: There I Fixed It.

Jake Dimare, over at The CMS Myth, has a great post that speaks to the frustration that agencies feel after turning over websites to the incapable hands of their clients. Back in my agency days I used to call …

Full Story » Add Comment

Predictive Analytics for Marketing

As a consumer, the article “Predictive Analytics: The Power Behind Next-Gen Marketing”  sounds very encouraging.  To date, most marketing technology has focused on increasing the capacity of marketing departments: more marketing emails, automated interactions …, which leads to a marketing strategy of throwing more at …

Full Story » Add Comment

Localizing the Long Tail

Choosing the first few markets to localize your website for is relatively easy: look for the ones with the most obvious market potential. A U.S.-based company may start with U.S. Spanish and Canadian French and then expand into some of the larger European and Asian …

Full Story » Add Comment

How to have success with technical freelancers

Over the past year, I have had the opportunity to work with some excellent technical freelancers. These relationships have been both professionally and personally rewarding. However, I also understand that for every one freelancer success story, there are many disasters. In fact, as a consultant, …

Full Story » Add Comment