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Where content meets technology

Dec 04, 2008

Sex doesn't sell... at least not for FatWire

I regretted having to leave the Gilbane conference early because I missed seeing so many friends and colleagues but I had no idea I was missing this FatWire gaff of showing the Playboy as their reference site. I am sure that demo would have been compelling to some audiences but it flew like a lead balloon at the Gilbane. The worst part for FatWire was when the CEO told an offended audience member that she was wrong to be offended. I guess the age-old rule of presenting still holds: know your audience. You can see some immediate reactions on Twitter.