The New York Times has an interesting article about eCommerce personalization – E-Tailer Customization: Convenient or Creepy?. The big take-away here is that if you want to experiment personalization, you need to be prepared to adjust because the results may be the opposite of …

Tom Wentworth, from Ektron, has written an inspirational article on Forbes called “http://www.forbes.com/sites/ciocentral/2011/08/30/context-will-drive-the-future-of-web-content-management/”. The article describes a very legitimate strategy for achieving a goal that CMS customers all want: serving their audiences with the right content, at the right time, and in the right …

While I generally don’t enjoy 2011 prediction posts, I really loved James Hoskins’s article (20)11 predictions from the CMS coal face. I found it thoughtful, pragmatic, and meaningful. One of my favorite predictions is #8 Personalisation falters again. I have had similar …

I have been catching up on product demos recently and have seen some really elegant functionality for marketers. Several products have introduced modules that allow CMS users to plan, implement, and measure multivariate testing, search engine optimization, and personalization without the continued support …