I recently overheard a discussion that should have gone extinct years ago:
“We try to update our home page twice a month … you know … to keep it fresh”
In my early CMS days I used to hear this type of thing all the time …

Image Source: There I Fixed It.

Jake Dimare, over at The CMS Myth, has a great post that speaks to the frustration that agencies feel after turning over websites to the incapable hands of their clients. Back in my agency days I used to call …

As a consumer, the article “Predictive Analytics: The Power Behind Next-Gen Marketing”  sounds very encouraging.  To date, most marketing technology has focused on increasing the capacity of marketing departments: more marketing emails, automated interactions …, which leads to a marketing strategy of throwing more at …

Choosing the first few markets to localize your website for is relatively easy: look for the ones with the most obvious market potential. A U.S.-based company may start with U.S. Spanish and Canadian French and then expand into some of the larger European and Asian …

When considering a translation proxy to localize a website, people often ask “if we change the content on the site, what will visitors see while the translators are working on the new translations?” Unless you are using machine translation as a backstop for untranslated content, …

For a long time, I have been advocating that marketing organizations build technology capabilities. Marketing I.T. and Enterprise I.T. have totally different mindsets. Marketing I.T. is more like product development with an emphasis on opportunity and innovation. Traditional I.T. prioritizes stability and cost control. …

Last week I presented a session about Marketing Operations at the Gilbane Conference. The big idea is that marketing technologies are like bicycles.  If you commit the effort, the right technologies will help you get far.  But you can’t just buy the equipment and expect success.
For more …

Ahava Leibtag (@ahaval) from Aha Media Group and I just published a sequel to our first white paper (“Three First Steps to Operationalizing Your Content Marketing”). This one is called Building a Content Marketing Operations Program and takes off where the first one ends …

When the creative process of content generation is complete, there is a tendency to breath a sigh of relief and relax. In reality, however, some of the most important work still lies ahead. To have impact, content needs to be amplified by effective publishing processes …

I have a lot of conversations with Global Marketing Operations customers about global content marketing strategy. Even though it is a small world, there are many markets on this planet and you need to be strategic with your investments to reach them. …