I recently overheard a discussion that should have gone extinct years ago:
“We try to update our home page twice a month … you know … to keep it fresh”
In my early CMS days I used to hear this type of thing all the time …

Replatforming your website to a new web content management system is an expensive proposition. In fact, a CMS migration can be so expensive and risky, that I advised many of my CMS selection clients against doing it. That is not to …

Ahava Leibtag (@ahaval) from Aha Media Group and I just published a sequel to our first white paper (“Three First Steps to Operationalizing Your Content Marketing”). This one is called Building a Content Marketing Operations Program and takes off where the first one ends …

When the creative process of content generation is complete, there is a tendency to breath a sigh of relief and relax. In reality, however, some of the most important work still lies ahead. To have impact, content needs to be amplified by effective publishing processes …

Ahava Leibtag (@ahaval) from Aha Media Group and I recently finished a new white paper called “Three First Steps to Operationalizing Your Content Marketing”.

In the white paper we discuss the huge gap between strategy and execution. While marketing organizations often think about strategy, business …

If you have not already done so, you should definitely watch the promotional video for the book Socialnomics: How Social Media Transforms the Way We Live and Do Business.

I haven’t read the book yet but the video has some pretty intense statistics. This may …

David Hobbs has written an excellent post about how managing a website needs to change as your site grows. He draws a comparison with traveling alone vs. with a family: spontaneity vs. stability. To quote:
But, as with websites, this really isn’t about …

I really enjoyed reading Velocity’s Big Fat B2B Content Marketing Strategy Checklist. In addition to it’s irreverent tone and design, the checklist is great because it forces the reader to think through all that goes into a successful marketing program. Of special interest …

Clay Shirky is one my favorite writers on digital publishing. Whenever I run across one of his articles, I read it twice and I usually wind up agreeing with him even if I object at first. But one of the points that I …

When building websites, I always recommend developing the home page last because the purpose of the homepage is to highlight content within the site. You need build out the site so you have something to highlight before you build the homepage. Over the …