Last week I presented a session about Marketing Operations at the Gilbane Conference. The big idea is that marketing technologies are like bicycles. If you commit the effort, the right technologies will help you get far. But you can't just buy the equipment and expect success.
For more information, you can read two whitepapers that I wrote (with Ahava Leibtag @ahaval): Building a Marketing Operations Program and Operationalizing your Content Marketing.