• Monday, December 31, 2012

    Seth Gottlieb Posted an article

One Field Job Application: Epilogue

A few people have been asking me about how my One Field Job Application experiment turned out ( preliminary results here ). We ended up hi...

  • Thursday, December 20, 2012

    Seth Gottlieb Posted an article

Marketing I.T. in the Cloud

For a long time, I have been advocating that marketing organizations build technology capabilities. Marketing I.T. and Enterprise I.T. have...

  • Monday, December 17, 2012

    Seth Gottlieb Posted an article

How much of an application do you put in source control?

Warning: geeky coding post One of my responsibilities at Lionbridge is running infrastructure for our many marketing sites and applications...

  • Thursday, December 13, 2012

    Seth Gottlieb Posted an article

Mobile App Stores

As I have mentioned before, Apple has done some things to shaken my loyalty . I am at the point where my next phone will not be an automati...

  • Friday, December 7, 2012

    Seth Gottlieb Posted an article

Gilbane 2012 Slides Posted

Last week I presented a session about Marketing Operations  at the Gilbane Conference. The big idea is that marketing technologies are like ...

  • Thursday, November 8, 2012

    Seth Gottlieb Posted an article

The Case of the Mysterious Redirect

Like most technical people, I have many development environments running on my local workstation.  I use a configuration of Apache virtual h...

  • Friday, October 26, 2012

    Seth Gottlieb Posted an article

What it takes to be a senior engineer

John Allspaw (SVP of Technical Operations at Etsy) recently published an excellent article about what it means to be a senior engineer: &quo...

  • Thursday, October 4, 2012

    Seth Gottlieb Posted an article

Perforce Git Fusion

I recently got an announcement for Perforce about their new Git Fusion product . I never really loved Perforce as a source code management ...

  • Tuesday, October 2, 2012

    Seth Gottlieb Posted an article

Building a Marketing Operations Program

Ahava Leibtag (@ahaval) from Aha Media Group and I just published a sequel to our first white paper ( "Three First Steps to Operation...

  • Thursday, September 27, 2012

    Seth Gottlieb Posted an article

Apple, you might be losing me

I am a huge Apple fan. I have a MacBook, an iPhone, and an iPad.  I love the aesthetic of Apple's hardware and the software. I update so...

  • Tuesday, September 25, 2012

    Seth Gottlieb Posted an article

The Three Qualities of Effective Publishing: Findable, Usable, and Actionable

When the creative process of content generation is complete, there is a tendency to breath a sigh of relief and relax. In reality, however, ...

  • Tuesday, September 18, 2012

    Seth Gottlieb Posted an article

Prioritizing Your Markets with Tiers

I have a lot of conversations with Global Marketing Operations customers about global content marketing strategy. Even though it is a sma...

  • Monday, September 17, 2012

    Seth Gottlieb Posted an article

Feature Request: Expiring Scheduling Calendar Views

Scheduling meetings is hard but it is a lot easier when all of the participants are on the same calendar server (Google Apps, Exchange, etc....

  • Monday, September 10, 2012

    Seth Gottlieb Posted an article

More Granular Terms for SEO

Search Engine Optimization is one of the primary services we offer at Lionbridge Global Marketing Operations . Localization is more than jus...

  • Wednesday, September 5, 2012

    Seth Gottlieb Posted an article

Operationalizing Your Content Marketing

Ahava Leibtag (@ahaval) from Aha Media Group and I recently finished a new white paper called "Three First Steps to Operationalizing ...

  • Wednesday, August 29, 2012

    Seth Gottlieb Posted an article

Preliminary Results from the One-Field Job Application Experiment

A few weeks ago I experimented with an unconventional approach to recruiting a technical web project manager . A lot of people were intrigu...

  • Monday, August 6, 2012

    Seth Gottlieb Posted an article

Web Techies Use Chrome and Firefox

Last week I put up an experimental job application form for a technical web project manager [for some more explanation, see my post An Unco...

  • Wednesday, August 1, 2012

    Seth Gottlieb Posted an article

An Unconventional Approach to Recruiting

I have been spending enormous amounts of time filling this role for a technical web project manager . Most of the candidates that I have int...

  • Tuesday, July 31, 2012

    Seth Gottlieb Posted an article

The Scooter vs. The Minivan

David Hobbs has written an excellent post about how managing a website needs to change as your site grows . He draws a comparison with tra...

  • Thursday, July 19, 2012

    Seth Gottlieb Posted an article

Retro-Fitting Your WCM System for Localization

Not long ago, I wrote a post called Planning for Localization to give tips for enabling internationalization even if localization is not pa...

  • Thursday, July 12, 2012

    Seth Gottlieb Posted an article

Mobile Pet Peeves

Now that I sorted out this site's mobile problems , I feel authorized to complain about mobile issues on other sites. Here are my top f...

  • Monday, July 9, 2012

    Seth Gottlieb Posted an article

Why the Redesign?

Astute observers of this blog have probably noticed that I redesigned the site. Being someone who agrees with Lou Rosenfeld when he says Red...

  • Thursday, July 5, 2012

    Seth Gottlieb Posted an article

Can Outages be Good for the Cloud?

I was just thinking about the recent AWS outage and came to the conclusion that infrequent events like this probably help Amazon. While th...

  • Monday, July 2, 2012

    Seth Gottlieb Posted an article

Cloud Blues

I have a site that was affected by the recent AWS outage that took out Netflix, Instagram, and Pinterest on Friday . I thought I was in the...

  • Wednesday, June 27, 2012

    Seth Gottlieb Posted an article

Content Marketing Strategy Checklist

I really enjoyed reading Velocity's Big Fat B2B Content Marketing Strategy Checklist . In addition to it's irreverent tone and desi...

  • Tuesday, June 26, 2012

    Seth Gottlieb Posted an article

Creepy Personalization

The New York Times has an interesting article about eCommerce personalization - E-Tailer Customization: Convenient or Creepy? . The big tak...

  • Friday, June 22, 2012

    Seth Gottlieb Posted an article

The Employee and the Professional

Joke going around the office: Microsoft buys Yammer, renames it SharePoint Cloud Server 2012 Mobile Enterprise Social Networking Edition — G...

  • Monday, June 18, 2012

    Seth Gottlieb Posted an article

Influencer Perks

There is a new SmartMoney article about how companies are giving special treatment to customers with high online influence . Is this really ...

  • Wednesday, May 23, 2012

    Seth Gottlieb Posted an article

Engagement is not a Plugin

I recently attended CMS Expo and there was a lot of discussion about "engagement" — presentation-side functionality to create mor...

  • Monday, May 21, 2012

    Seth Gottlieb Posted an article

30 CMS Signatures on CM Field Guide

Last Friday Jeroen Reijn from Hippo submitted the 30th CMS signature for the CM Field Guide project. If this is your first time hearing ...

  • Wednesday, May 16, 2012

    Seth Gottlieb Posted an article

Publish is not just a button

Clay Shirky is one my favorite writers on digital publishing. Whenever I run across one of his articles, I read it twice and I usually win...

  • Monday, May 14, 2012

    Seth Gottlieb Posted an article

CM Field Guide: Social Coding for CMS Geeks

Evil genius Deane Barker ( @gadgetopia , gadgetopia.com ) approached me with this idea at a vulnerable time. My fingers were itching to code...

  • Thursday, April 12, 2012

    Seth Gottlieb Posted an article

Amazon CloudSearch

I just got an email announcement for Amazon's new CloudSearch service . This could be really cool if popular applications and framework...

  • Wednesday, April 11, 2012

    Seth Gottlieb Posted an article

Google Language Tags

If you were not able implement a host-based strategy for your Global Business URLs , you might be able to implement Google's rel-alterna...

  • Monday, April 9, 2012

    Seth Gottlieb Posted an article

Hosting a CMS Panel at CMS Expo

On May 8th, I will be hosting a panel at CMS Expo called " CMS Review - Compare CMSs For Web Design Studios & Development Firms .&...